Monday, 18 July 2011

Psychographic and demographics

Target audience


Taylor Swift is a quite a popular country pop artist, she is more popular with the younger generation. This is because she is more promoted on channels such as 'Disney Channel'. One of her songs was on the soundtrack for the Hannah Montana Movie, showing that her music is aimed at younger girls. I think the target audience for Taylor Swift would be teenage girls an age range of ages between 13 and 19. As Taylor Swift is a young artist herself. People who listen to Taylor Swift would wear quite casual clothing and be very 'Girly'.


To get further feedback on my target audience, I am going to carry out video's of five people to get a range of ideas of my fan base. I will aim these at girls between the ages of 13-19, girls who I think will like her genre of music. I will ask various questions to what they think of my music video idea and if it promotes my chosen artist and to see if they think my idea is similar to videos Taylor Swift has already done.

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